Press Release : Max presents Summer 2013 Collection

 Max presents their Summer 2013 collection  

  •      Aztec glamour, Romantic Lace, Summer Butterfly and Military Grunge are themes to rule the Women’s wardrobe this season
  •      Men’s collection is inspired by themes like Marvel characters, Graphic Tees, and American College Lifestyle
  •      Kids collection entail themes like Varsity, Floral and Sailor

Bangalore, 7 March, 2013:         

Max, India’s leading value fashion brand, has launched its Summer 2013 collection.  Merging classical looks with a fun demeanor, the Max Summer collection presents a range that take on the latest global trends ‘Classic Nautical’ while reviving ‘soft colors and vibrant hoopla prints’ – a forever popular summer look.

The colour palette sees a dominance of an eclectic mix of pastles, shades reminiscent of spring, peacocks, magentas and a surprise kiwi accent to add spice. Earthy tones of tan and Khaki in the menswear range.

Women’s collection:

For women’s wear this season, pattern mixing has taken to a whole new level in this range with warm hues. A range of printed georgette and knit dresses in summery floral prints, breezy dresses and stylish tops giving it that perfect fusion of comfortable yet glamorous. A typical summer visual treat, colours are bright and vivacious with juicy brights, palm leaves and exotic bird graphics. Geometry and Aztec influences are also seen in this collection. Up the glamour quotient with embellished stylish tops in lace. Encrusted collar detailed tops, dresses are juxtaposed with lace rendered prints and fabrics. Lots of shape play and fabric combinations in newer hi- low silhouettes and resort shorts add freshness. Laser Cuts and patterned leggings bring the joy and mood for a beautiful summer!

Men’s collection:

In menswear, the Global traveler range is interpreted in graphic tees, polos complimented by light weight denim shirts in YD stripes and checks. Another style that is a prominent part of the collection is tees from Marvel and Fashion polos with chino shorts. The varsity look is back this season for the classic urban male. Inspired by the American college lifestyle in the 70‘s and 80’s bring out the sport in you. Classic university logos and mascot caricature form the base of graphics tees. Also a part of the collection is hooded shirts in checks and stripes.

Kids collection:

The collection is filled with playful themes for free spirited children, for the little boy’s Varsity range and breezy dresses featuring floral prints and stripes for little girls. This collection captures the essence of a child’s imagination with its youthful curiosity and play. The kid’s wear range predominantly focuses on the tropical prints of summer with neon colour that is sure to appeal to the little fashionistas. Children have the opportunity to create a fun and coordinated look with lively prints and bright colours.

The collection is available across all Max outlets in the country.












This season “look good feel good” with Max!

About Max:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 72 stores across 35 cities including Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Trichy, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Jaipur Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore & Bareilly. 


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